A website can be sold as any other product, but there are some peculiarities regarding websites that you should consider.
To begin with there are three things you must know if you decide to sell your website:
1.You must know exactly what you are going to sell and the real value. Within a website there are many aspects involved that will increase the interest of probable buyers but also increase the financial value you can obtain from it. So make a comprehensive list of all things implied, such as: domain, content copyright, stock, current deals with advertisers, mailing lists, adwords lists, stocks, additional domains, custom codings, accounts, origin of the incomes (% from ads in newsletters, affiliate programs, on site ads, etc…) In many cases, the value is determined by calculating the monthly profits it gives you and multiplying it x6 up to x12.
2.Determine previously how will the transfer take place. The buyer will ask you how you want the deal to be closed. For instance, you can ask for a pre- escrow of the price and transfer the site and passwords in a zipped file. In smaller deals Paypal or similar services can be a good option.
3.Of course, you will need to know where to promote the site you are trying to sell. Since there are many business deals sites on the Internet, the best advice would be to do some search and go to a specialized broker, mainly if your site has an important value. If not, you can always try an overall business page, but before placing your ad you should verify the trajectory and reputation of this selling site. Take some minutes and read their disclaimer and security policies.
With a specialized broker on the other side, you will be saving your time and will know that only real interested individuals will contact you, besides, you will have support and guidance through all the stages of the deal.
